Topics in the show will be decided by sports events that have happened in South Yorkshire, so the show will be based on many different sports such as Basket Ball, Cricket and Rugby.
The first segment of the show will be where the presenters give their opinion on a topic, these opinions will conflict and provoke the viewers into calling in. The callers will have a chance to call in, this will be a call where they can share there views with other callers and can challenge the presenters and sometimes guests who are on the show. The show will have around 5 topics, each will take around 5 - 10 minutes.
2. All the questions on the show will be sports related, however the viewers are allowed to raise points about other topics that aren't a part of the show.
Examples of questions and issues raised for interviews/call ins:
What do you think about (sports topic)?
What is your opinion on (the laws of the game)?
3. The only music played on the show will be bedding music, this will go under the voices of the presenters and the listeners who are calling in. The music will be ambient and will be of a high tempo/speed. This will increase the tension between the callers and presenters.
4. Sheffield Live keeps 50% of the money gained through advertising. Advertising and donations are the only 2 ways they gain money. The adverts they show are from local businesses as they are not a commercial radio station like Hallam FM who advertise national and international brands. On 'Half Time', the adverts will be from local businesses that are based around sports. such as EIS Sheffield, Edinburgh Bicycle Co-operative and Mercury Taxis are other companies that will be advertised as one is based around sports and the other is based on transport, and many people in the target audience use taxis as transport to get to sports events.
Additional Details:
1.This product is different from the current shows on Sheffield Live. At the moment there are very few sports shows. This show will appeals to all age and demographic groups who are interested in sport.
2.The target audience of this podcast are the whole of Sheffield, these are usually B,C,D1s aged around 30 - 45, this is also Sheffield Live's target audience. These people will have some disposable income. Sheffield Live has 32,000 listeners, this is 11% of the people in Sheffield. The majority of listeners are male and enjoy sports, therefore this product is for a niche audience and the product itself will have to be specifically about Sheffield/South Yorkshire.
3. The product will be at 12PM on Saturday, hammocked between Sheffield Live Dukebox and Vancouver Manoeuver on Saturday and Electronica and Platinum plates on Sunday. This is because most sporting events happen at this time and this is the time people in the target audience listen to the radio.
4. The main competitor of this show is Praise or grumble, this show is similar but at the same time very different, the show is based on football and specific teams, however our show will not be based on specific teams and there will be more than one sport. The show has a gap in a market as there is no other show that does this with multiple sports based around local teams.
No comments:
Post a Comment