Lesson review

I need to write about the resources, I have done the writing about the presenters, I will complete this by Monday.

LO1 TUTOR FEEDBACK

Corrected sections:

Audience:

The target audience of all the audio products apart from the CBeebies podcast are  people who have disposable income, these are ABC1s. The average age of a person who would buy this book is around 30 years old.

RAJAR tells us that ABC1s are the highest earning people in the RAJAR stats.

The audience of the CBeebies podcast are young children or parents of the young children, this contrasts to the audience of the test match cricket podcast and the Archers radio drama who have the listenership of older people around the ages of 40 onwards. Hallam FM has a 51% female audience, who are aged between 25 - 45 years old, the topics and music on the show are directed at this audience, for example when Big John talks about what men have bought at Christmas time, he says this with a sly tone, implying they have done something wrong, appealing to the female audience, this audience consists of ABC1s, these people have some disposable income, and the adverts on the show are aimed at these people. In contrast to Big John at Breakfast, Charlie Sloth's Slothpad on BBC 1 extra, has a much younger and less wealthy audience, these are C2,D,Es and are around the age of 18 - 25, this is why there are no adverts in the show.

Production Process:

The audiobook will be pre recorded in a studio, the narrator will read the book whilst being recorded, this will take a while to record as the book is very large. Once the recording is finished using a non linear software package such as Cubase or Audacity, the recording goes on the internet where it can be sold. This is similar to the radio drama.

The radio drama would be pre recorded in a studio with the cast present.

The wild sound would then be layered over the conversations using a non linear software package such as Cubase or Adobe audition.

When the radio drama is complete, it is available for consumption via radio or download as a podcast.

The radio show and the podcasts are created in the same way, however music is put onto them. All the audio products have pre planned material in them. This range from the sound effects on the CBeebies podcast, to the wild noises in the Archers. The script would be created weeks or even months before the recordings of the voices would take place, this is relevant to the audiobook, podcasts and the radio drama. All the audio products will follow a running order on the show or radio station they are on. On community radio stations ,this is the main consideration when planning for a segment. The production team would have to make sure they don’t have any legal and ethical issues, such as offensive topics, they must also make sure they use any copyright music. The production team must also make sure they hold meetings to discuss ideas and the progress of the product, the people attending this meeting would be, the presenters (the people who present/host the show), the DJs (the people who change the music), the music director(the people who choose the music), the producer (the person who coordinates the show), panel operators(they play the jingles and sound effects), segment contributors (they generate the concepts in the show in terms of segments)  and the sales coordinator.

Before the audio product is released or finalized, Ofcom regulations state that a meeting must be held to ensure the product contains appropriate content suitable for showing before watershed. The audio product is not allowed to include profanity, racism, sexism or anything offensive. In shows such as Big John at Breakfast, a PRS license will have been bought, this costs £300 a year and allows them to play music on the show. The team must also get permission from the artists or representatives, so they don't breach copyright laws.

Lesson review

Today I have completed section one of the radio treatment.
I have to complete the other sections, I will do this by monday.

Section 1 is distinction and 2  is merit, there is clear room for many possibilities in this show.

The second section needs more detail to achieve the distinction level.

I need to go over the sections I have completed and expand on them. I need to make clear how I can make more possibilities in the shows.

LO 3: Starter

It is important to have printed documents when pitching an idea because:

• It is evidence that you have prepared, making you look professional.
• Allows for interaction.
• The document is visual aid for the audience, making it more memorable.
• The documents allow the audience to quickly look through them and reinforce the ideas when they read it.
• Allows client to take information away with them, which will make them remember you when they look at it.
• We use it to be organised.

A treatment is a document that portrays your concepts and explains how you will approach your product to complete the task set on the brief. The treatment outlines the factors such as budget, PRS, time and equipment that affect your production.

It also sets a level of expectation to the audience in terms of delivery before the production starts, such as audience reach and wether there is a gap in the market for the product.

Lesson review

In todays lesson I have completed the tasks I set myself (the audience profile for the summary document), fulfilling LO2.

Lesson objectives

Today I will complete the audience profile, this fulfils LO2.

Lesson review

In this lesson i have almost completed a summary document for an idea i may create. To finish this I have to expand on the target audience and audience profile.

LO3: Summary documents

In todays lesson I will be completing a summary document for two potential ideas that I may make.
Name:
The name of this show (podcast) is 'Half Time'.

Half Time (made by Ahmed) :

Purpose:
This podcast has the purpose of informing the audience of the latest sports news and events. The show is based around local sports teams such as Sheffield United and the Sheffield Shark.

Content:
The presenters will be informal and will speak on topics such as the problems in sports, the local sports teams and the overall role of sports with community in Sheffield. Sound effects such as a football hitting a goal post or a basket ball swish will be played as sound effects when a certain sport is mentioned. Listeners can call in and share their opinions with the presenters and the other listeners in some segments. The interviews will sometimes feature a special guest such as a famous local sports personality, these will be live interviews. The show will have adverts of local shops and businesses that are related to sports such as Ultimate Terrain and Juice UK. As there will be no music, there is no need to enquire for PRS. The show will be aired on weekends at 1PM - 6PM as these are the times most sport events take place.

Target Audience:
The target audience of this podcast are the whole of Sheffield, these are usually B,C,D1s aged around 30 - 45. These people will have some disposable income.

Audience profile:
This mood board represents my target audience by showing some interests and brands they are affiliated with.

Paul is a 40 year old plumber who thoroughly enjoys sports. Every year he purchases a season ticket at his local team, Sheffield United. On friday nights he enjoys taking his wife to the local pub and buys a pint of lager and plays darts with his friends. Paul drives a white ford transit van, this suits to his main job as a plumber and his second job as a removal man. Paul dropped out of school when he was a child and started work with his father , this got him to where he is today.

Hot 28 (made by Junaid):

Name:
The name of the Hip Hop/Rap radio show is called "Hot 28" This will appeal to an audience who listen to hip-hop/rap music because we will play the latest music and have interviews with artists.
Purpose:
The purpose of this radio show is to inform and entertain its listener.
Content:
In our podcast we will feature the hottest music out at the moment, interviews and the latest discussions in the hip hop/rap scene. The presenters will talk informal in slang so we can relate to the target audience. We will create a jingle saying "You are now tuned into Hot 28, playing the hottest music in South Yorkshire" We will interview people over email, phone calls and them becoming into the studio. The music will be from local artist so we have their permission however, if we want any major artist we will contact them for permission. We wont be using adverts in our Radio Show. The time and date our show will be aired is at 10pm till 3am on a Friday night. This is because the show and music will contain strong language.
Target Audience:

The target audience for this radio show is people between the ages of 17 - 35. The target demographic BC1s. The people who would listen to our radio show would be people who enjoy listening to Hip Hop and Rap music.

Audience Profile:
This mood board represents my target audience by showing some interests and brands they are affiliated with.

Jordan is a 19 year old student who enjoys rapping and creating music. Every year he purchases more than 20 tickets for different concerts so he can see his favorite artists perform live. On Friday nights he attends a music youth club where him and his friends get together to make music and participate in rap battles. Jordan is a student and studies music but he also has a part time job working in a retail store in meadowhall.

LO2: moodboard

A mood board is a collage of images and text that portray an idea, project or style.
This mood board reflects my concepts for the audio product I am making.