LO 3: Starter

It is important to have printed documents when pitching an idea because:

• It is evidence that you have prepared, making you look professional.
• Allows for interaction.
• The document is visual aid for the audience, making it more memorable.
• The documents allow the audience to quickly look through them and reinforce the ideas when they read it.
• Allows client to take information away with them, which will make them remember you when they look at it.
• We use it to be organised.

A treatment is a document that portrays your concepts and explains how you will approach your product to complete the task set on the brief. The treatment outlines the factors such as budget, PRS, time and equipment that affect your production.

It also sets a level of expectation to the audience in terms of delivery before the production starts, such as audience reach and wether there is a gap in the market for the product.