LO1 TUTOR FEEDBACK

Corrected sections:

Audience:

The target audience of all the audio products apart from the CBeebies podcast are  people who have disposable income, these are ABC1s. The average age of a person who would buy this book is around 30 years old.

RAJAR tells us that ABC1s are the highest earning people in the RAJAR stats.

The audience of the CBeebies podcast are young children or parents of the young children, this contrasts to the audience of the test match cricket podcast and the Archers radio drama who have the listenership of older people around the ages of 40 onwards. Hallam FM has a 51% female audience, who are aged between 25 - 45 years old, the topics and music on the show are directed at this audience, for example when Big John talks about what men have bought at Christmas time, he says this with a sly tone, implying they have done something wrong, appealing to the female audience, this audience consists of ABC1s, these people have some disposable income, and the adverts on the show are aimed at these people. In contrast to Big John at Breakfast, Charlie Sloth's Slothpad on BBC 1 extra, has a much younger and less wealthy audience, these are C2,D,Es and are around the age of 18 - 25, this is why there are no adverts in the show.

Production Process:

The audiobook will be pre recorded in a studio, the narrator will read the book whilst being recorded, this will take a while to record as the book is very large. Once the recording is finished using a non linear software package such as Cubase or Audacity, the recording goes on the internet where it can be sold. This is similar to the radio drama.

The radio drama would be pre recorded in a studio with the cast present.

The wild sound would then be layered over the conversations using a non linear software package such as Cubase or Adobe audition.

When the radio drama is complete, it is available for consumption via radio or download as a podcast.

The radio show and the podcasts are created in the same way, however music is put onto them. All the audio products have pre planned material in them. This range from the sound effects on the CBeebies podcast, to the wild noises in the Archers. The script would be created weeks or even months before the recordings of the voices would take place, this is relevant to the audiobook, podcasts and the radio drama. All the audio products will follow a running order on the show or radio station they are on. On community radio stations ,this is the main consideration when planning for a segment. The production team would have to make sure they don’t have any legal and ethical issues, such as offensive topics, they must also make sure they use any copyright music. The production team must also make sure they hold meetings to discuss ideas and the progress of the product, the people attending this meeting would be, the presenters (the people who present/host the show), the DJs (the people who change the music), the music director(the people who choose the music), the producer (the person who coordinates the show), panel operators(they play the jingles and sound effects), segment contributors (they generate the concepts in the show in terms of segments)  and the sales coordinator.

Before the audio product is released or finalized, Ofcom regulations state that a meeting must be held to ensure the product contains appropriate content suitable for showing before watershed. The audio product is not allowed to include profanity, racism, sexism or anything offensive. In shows such as Big John at Breakfast, a PRS license will have been bought, this costs £300 a year and allows them to play music on the show. The team must also get permission from the artists or representatives, so they don't breach copyright laws.