Hot 28:
The product is different to what is on the radio at the moment because music played on the show is a mixture of both famous and local artists, the show plays strictly Hip Hop/Rap music.
The show will advertise places such as Sheffield College and Medowhall as these are places the target audience will be interested in. The show will be played from 10PM till 12PM on Friday night, this is hammocked between Aaj Ki Shaam and Dubcentral Live, this slot is chosen because people are getting ready to go out , or will be out whilst the show is aired.
Half Time:
The product is different to the existing radio shows as it focuses on local sports teams based around many different sports ,such as Rugby, Football, Cricket and Ice Hockey and is interested in hearing the opinions of the public. The show will advertise local businesses such as EIS Sheffield, that have some contribution towards the growth of sports in South Yorkshire.
The show will be aired on weekends ideally from 1pm to 2pm as this is the time most sports events are taking place or have happened, so it gives a time to reflect and evaluate what has happened.
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