After both ideas were pitched to Sheffield Live!, we received feedback.
Both of the ideas were seen as good concepts that had potential, as they were both for an audience that other products weren't directed at. The idea that was seen as the most likely and best to create was 'Hot 28', this is due to the genre of the show (Hip Hop), need for the product and the potential for interaction with the audience via call ins and social network messages. Sheffield Live! showed us that it would be easier to find guests for 'Hot 28' than 'Half Time', and that there are more local artists who the audience of 'Hot 28' would be interested in than local people related to sports for 'Half Time'.
'Hot 28' would have more potential as there would be more room for development compared to Half Time'
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